The company provides a modern Production Operations platform for modern Energy operations. Their Software links all facets of Production Operations to help companies communicate across all Operations departments. Whether it’s automating production or regulatory/government reports, simplifying reconciliations, integrating with multiple SCADA/accounting/engineering platforms, or using machine learning and AI to answer questions like “What facility needs my attention today and why” or “which well is at risk for downtime” and more.
The requirement was to revamp the company’s website so that it combines rebranding and improves the overall experience of the site.
A team of three UX designers was assigned to the project. We separated the complete procedure into 3 phases as follows:
After every process or design choice, we had a team discussion about it, where the team members shared their comments and insights on the concepts they came up with. We utilized an agile project management strategy for this endeavor, which assisted us in iterating and testing the concepts quicker.
Target audience: Clients, Jobseekers
Digital Dadi began with identifying problems in the present website with our fresh eyes and carried out a UX audit to understand the pain points and areas of improvement in the actual experience of the site.
As we worked out the current kinks on the website, the next stage was to define the attitude and expectations for the website.
In the initial brainstorming phase, we looked over a number of websites for inspiration and evaluated the advantages and drawbacks of each website. We discussed how we might combine the positive traits (good call to action, clear and concise content, etc) into our website. After all the competition analysis and internet research, we came up with our own site map plan.
We put together the B2B strategy both short-term and long term, so that the Software Training Institute gets a constant flow of leads and enquiry. The integrated digital marketing approach included: